REDESIGNING A WEB EXPERIENCE
Amgen was looking to redesign their website to align more with their brand guidelines and add additional content. We realized that their site had several key issues such as non-responsive site designs, cold and monotone color palettes, and a lack of information architecture.
EXECUTION
After looking at the old site’s issues, it was apparent that there needed more structure, creativity, and modern looks. Some of the focus included colorful abstract, close-up photography and responsive design for all platforms. I worked closely with my Creative Director and UX designer with creating the new designs.
resULTS
+ Better structure for content
+ Responsive design
+ Attractive visuals and layout
+ Lively and interactive
