A PURPOSE FOR BEARDS

While working at RFI Studios, we wanted to see who would grow out the best facial hair during the month of November (Movember). Men who submitted their photos on Instagram with #beardduel would then compete against each other from anonymous user voting. The top votes would be featured on Beard Duel’s leaderboard section.

RESULTS

Beard Duel became a viral hit online and was featured on several social sites such as Buzzfeed, Details, and AskMen. Ultimately, the site gained 53k unique page visits and 70k votes from users.