OBJECTIVE
Havas Health & You (2017) wanted to rebrand themselves with a new look and feel within a 2 month deadline. The ask for this global Havas village branding was to reach out to as many people within the agency or to those who are interested in joining our network.
EXECUTION
The concept of ‘You’ became the central focus from the Havas Health & You logo. I designed over 150 + characters, including clients, consumers, customers, and employees. The rebrand included creating recruitment and positional videos, print ads, banners, a social media presence, and swag for the entire Havas network. Special events were held across every Havas offices. Hundreds of people were invited to participate in the event and post their photos on social media.
RESULTS
Based on social media results, there was an increase of interest in joining the Havas Health & You network. Twitter had 78,660 tweet impressions in June, Linkedin had 80 to 8,750 increase in engagement, and the Facebook page had over a 417% increase in views within one week.
