PARTNERSHIP WITH WALMART
Hershey’s had some extremely lofty goals after the success of their Easter 2019 campaign. The brand wanted to continue this momentum for Halloween by increasing sales to existing customers and gaining new customers.
EXECUTION
To entice both new and existing customers, I decided to create a robust brand page experience for their Halloween campaign (2019) which included a photo gallery, video content, unique recipe lists, and instructions on how to redeem a free movie ticket for the new Addams Family film. The brand page had a homepage takeover within Walmart’s website.
RESULTS
We managed to track an increase of 51% of new-to-brand Walmart customers compared to the Easter campaign. There was also a 62% increase in ROAS compared to Hershey’s Easter campaign.
